ITV / TALKBACK THAMES
Highest rating X Factor series in show’s history – 14.13 million viewers per episode and the ‘One Direction’ year.
Publicising the X Factor Live shows.
Publicity for X Factor judges - Simon Cowell; Cheryl Cole; Danni Minogue and Louis Walsh.
Creating news stories and splashes to hit the headlines, profile-building for contestants and contributors plus plenty of damage limitation and crisis management.