THE HERITAGE LOTTERY - RACHEL RILEY CAMPAIGN
Entire organisation and project management of a media campaign to promote over 400 attractions - supported by the Heritage Lottery - providing a special week of free offers. Securing Rachel Riley for a media day; creating a strong picture idea that would appeal to the media and would run; generating subsequent coverage and organising social media across all channels. Coverage included half a page in The Sun, Sun online and The Irish Sun. Plus regional newspapers including The Yorkshire Post made the picture their photo of the day.