Programme publicity for Series 19 of the Live, daily show.
Publicising content, celebrity and human interest guests and generating group ‘brand’ interviews with the Loose Women.
Securing coverage for the return of Judy Finnigan to ITV Daytime television; the launch of 'Say No To CO' - a campaign to highlight the dangers of carbon monoxide - and the launch of Loose Women's Book Club.
Panellists included Penny Lancaster; Ruth Langsford; Jamelia; Janet Street Porter; Sherrie Hewson; Andrea McLean; Linda Robson; Nadia Sawalha; Kaye Adams; Coleen Nolan; Jane Moore; Gloria Hunniford and June Sarpong.
Issues management and damage limitation on controversial, opinion based show.