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THE ELEPHANT: Life After Death
Channel 4
A stunning investigation of what happens when an elephant dies in the wild and the life cycle it feeds. Despite the documentary dropping into the schedule at the last minute, we orchestrated a social media campaign using a time lapse film of the elephant being eaten which was picked up by all the national newspapers online. Interviews with biologist Simon Watt ran in The New Scientist; Press Association and Daily Mail plus an interview for Tigress’ Creative Director Dick Colthurst ran in Broadcast; The programme rated over 2 million, well above the slot average.
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