EMERGENCY HELICOPTER MEDICS 

More4 

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Highlighting the involvement of Thames Valley Air ambulance in TV series Emergency Helicopter Medics. Orchestrating a campaign when the series dropped into the schedule at the last minute and generating two stories on Mirror online, Sun online, BBC News online, seven radio interviews for contributors, crew and CEO and lots of regional coverage.

This resulted in the programme being the highest rating show on More4 on day of TX.   

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