THE NATIONAL LOTTERY - ALESHA DIXON CAMPAIGN 

Organising and project managing a campaign to promote the record-breaking £179 million raised for National Lottery good causes in January 2016 – including securing Alesha Dixon for a media day, organising a photoshoot; securing media interviews and generating subsequent coverage, plus co-ordinating activity with the Secretary of State for Culture, Media and Sport, VIPS and stakeholders. Coverage included The Sun newspaper, double pages spreads in Heat magazine and New magazine, Mail Online, Digital Spy, BT.com and regional coverage, Bang Showbiz and Entertainment News who syndicated the interview throughout the country. 


 

MP3 DOWNLOADS:
 

Alesha On Entertainment News - syndicated to commercial radio stations nationwide > 

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